Robin McGraw Revelation
Robin McGraw Revelation is a celebrity-owned skincare company with an anti-aging focus. I held the role of Copywriter for three months, then was quickly promoted to Social Media Manager. My daily tasks included influencer research & outreach, planning all social campaigns, community management, and customer service.
I re-purposed positive reviews into Instagram-friendly graphics since testimonials were a top selling point for our target age range.
I partnered with other wellness brands to cross-promote with joint Instagram giveaways.
I researched and selected influencers who were brand-safe and within our target demographic to partner with for giveaways and sponsored content.
